Should My Wannabe Influencer Pal Stop Using Me for Content?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

My best friend of 10 years, she, calls herself the “content queen”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed later, and it pops up like a surprise: I’ll have bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the energy I invest helping her make content.

I appreciate that Marielle has helped me with my design career, but I don’t want our connection to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. I need her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Other Side: Marielle

I hope Beth to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on TikTok who pull off that style of informal, self-made content creation.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an audience that appreciates the art behind it. It's never my aim to make Beth uneasy. Taking her to industry events was my method of offering access, giving her a chance to witness exclusive moments that could benefit her career in design too. That’s not blackmail, it's simply being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the content we make together can achieve: an opening. I understand not all people likes being filmed, but sometimes spontaneity is what makes material genuine. Being recorded from time to time is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but companions support one another in minor capacities. My assumption was filming a short video here or there would be enjoyable for her. Creativity thrives in collaboration, and having my friend around makes endeavors lively and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I document our shared experiences.

I cherish our friendship profoundly and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like asking before recording, and steering clear of angles that might make her uncomfortable.

This is not about power, it’s about sharing my world while still respecting hers. Obviously making content is not a replacement for real connection: it’s just part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a friend film you. I understand that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is content. She needs to respect Beth’s privacy.
Ankit, 26

She may enjoy producing videos and showing off her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It sounds like you care about each other, so cling to that and ensure it’s the focus in your friendship. Foster some real memories, where true emotions are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Each appears confused as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

Justin Carroll
Justin Carroll

A tech journalist and entrepreneur with over a decade of experience covering digital transformation and startup ecosystems across Europe.